=)

=)
Future Self-Published blog entries will be available on my website charmbaker.com
Showing posts with label marketing strategies. Show all posts
Showing posts with label marketing strategies. Show all posts

Tuesday, March 29, 2016

eBook Marketing Strategies: Creating Detailed Ads to Promote Your eBook Titles

Creating detailed ad images can be a great way to capture a viewer's attention.

https://www.smashwords.com/profile/view/charmdbaker

eBook marketing strategies are still the primary focus of my daily activities, even though I discontinued the video series.  Since that's the case, what better way to start off the week than by creating some awesome book promotional ads.  I have a lot of automated tweets set to post, thanks to the IFTTT social media tool, but I haven't figured out how to include images yet.  I'm a firm believer in providing textual details, yet keeping things appealing to the eye.  That is why I created the following ad images for each of the ebooks that I am currently promoting.  

Feel free to check them out, and make sure that you're using attractive, detailed ad images to promote your own ebooks.  If you are, don't forget to provide a little purchase information, along with some type of teaser to help viewers want to go and check out the book.  Here is what I designed to go with my Smashwords and Amazon book links.

http://amzn.to/1pPhqko  
The above photo ad will be posted along with an Amazon link for new writers resource, or a Smashwords link to one of the best writing resources online.


 
Readers looking for a good read can pick up this mysterious island adventure at Amazon. You can also pick it up at Smashwords and follow the journey of the four teenagers in the book.  Join them as they race through the jungle searching for answers to the secrets that the island holds.


Amazon readers who are interested in proper produce care can purchase this quick and easy guide. This guide to healthy fruits and vegetables is also available at Smashwords. Buy it and learn how to protect your produce for you and your family.


 
Discover if you truly have toxic or genuine friends when you buy this book at Amazon.  If you prefer the Smashwords copy, no problem. Just purchase this candid relationship guide and see what kind of friends you really have.

 
If you’re looking for a helpful book on developing a positive mental attitude then you should purchase the above title at Smashwords. This book can help with the day-to-day problems of life. It is a valuable how to guide that can also be purchased on Amazon.

Don't Forget to Anchor

Please feel free to follow one or all of the links above and check out the ebook publications mentioned.  If you'll notice, all the above comments contain anchor links, like the type mentioned in a recent ebook marketing strategies blog post that I wrote.  When making your own ad images to promote your ebooks, you will want to include your direct book links if possible.  If not, another great alternative is to use anchor text along with your ad.  If you follow the ebook marketing strategies link provided here, you can learn all about using anchors correctly.  This will help you derive additional benefits from your detailed ads.

Sunday, March 27, 2016

Blog Posting: An Effective eBook Marketing Strategy

Blog posting can be a great way to tell the online community about your new ebook.

https://www.smashwords.com/books/view/283034


Blog posting should not be ruled out if you're looking for an effective way to help market your new ebook.  Only recently, I have learned first-hand how to gain more traffic and views to my newly published ebook:  "Shut Up and Write!".  While I was so busy trying to drive traffic from a series of YouTube videos, I almost didn't realize how my blog stats were suddenly increasing.  I can't give the credit to the videos themselves, because the video views amounted to almost none.  However,I was actually posting the transcripts from the videos in my blog every day, so in a way, the credit really does belong to the video series.

As a result of the added exposure, I've seen some actual pre-orders on my Smashwords book page for "Shut Up and Write".  Although the book won't officially be available to read until April 9, 2016, readers can purchase the book right now on Smashwords and also on Amazon.  

This is only my first time taking advantage of setting up pre-orders, unlike previous times in the past, when I created my other ebooks.  I decided that since the videos take up quite a bit of time to record and provide visual graphics, the time I spend on them could be better served.  For that reason, my former video series will kind of pick up right here.  My blog is as good a place as any, to tell people about my ebooks, both the new and the old ones.  With that in mind, notice what I've done recently with two of my former titles.

TOXIC FRIENDS - eBook

https://www.smashwords.com/books/view/301710


My former relationship book:  "Toxic Friends and Other Friendships" now has a new subtitle.  Instead of calling it a Family & Relationship Guide, I'm calling it:  "A Candid Relationship Guide".  I decided that the second subtitle is more fitting, since the book revolves around friendships (both of the toxic and the genuine kind).  This thought provoking book about the true nature of friends is available at Smashwords and Amazon for only .99 cents.  Get this quick and easy read, and discover if you have toxic or genuine friends.

FRUITS AND VEGGIES - eBook

https://www.smashwords.com/books/view/283034
Another one of my former ebooks was re-released recently with a different cover, and some additional content was added.  This simple little self-help guide offers lots of useful advice on the proper care of fruits and vegetables.  The book was one that I created early in my self-publishing career, after I realized the importance of writing article series.  While it is not one that I market very much, I notice that I still manage to get sales for the book because it deals with such a practical topic.  Since I've upgraded my account status to "Publisher" at Smashwords, I decided to attribute some of my non-writing related non-fiction titles to simply "Just Charm Publishing".  

This year's revision of Quick and Easy Ways to Protect Your Fruits and Veggies includes a little something extra.  At the back of the book, I've added 10 Fruit and Vegetable Smoothie Recipes.  Hopefully, this will give the book even more appeal, and cause readers to want to buy it.  Make sure you're doing the right thing to protect your fruits and veggies.

Please take some time to visit any of my author pages and find a good ebook to purchase.  Thanks in advance for your support.


Friday, March 25, 2016

eBook Sales: If Your Sales Are Low, Discover Some Reasons Why

New eBook Authors must be proactive when it comes to marketing strategies.



Are you a struggling new ebook author that is having little to no success with book sales?  If you are, you may need to take some more serious and drastic steps regarding your ebook marketing strategies.  I felt the same way recently, and that is why I started my 60 Day eBook Marketing Strategies Video Series.

Every day, I rush and worry about recording and posting another video to make available like I promised.  But while I work hard to keep my word and not look like a flake, I'm realizing more and more that this video series really and truly is just for me.  I mean, other ebook authors can listen and hopefully benefit from it too, but I'm recording it for me.  I'm basically conducting an experiment that can potentially help me improve and master my ebook publishing and marketing skills.  The more I involve myself in what I'm doing, the more I want to do, but the best part of it all is the fact that it's actually working!

I started out looking for ways to expose, advertise and promote my new ebook "Shut Up and Write!"  Now I'm finding myself taking concrete steps to help not only my newest publication, but all my previously published ebooks.  So if your sales are low and you're a frustrated ebook author, why not start following my video series and see if it can help.  You may actually discover some reasons why your own ebooks aren't selling and even develop some successful marketing strategies.

For now, feel free to enjoy the following transcript from today's entry to my video series.

 https://youtu.be/V1y92T_rt_A



VIDEO TRANSCRIPT:

Hello everyone,

This is Charm Baker and this video is for DAY 6 of my video series.  In fact, it’s actually day 8 and I’m a little behind in posting, but I promised to record 60 videos, in this series, plus the introduction, and darn it, that’s what I’m going to do.

So right now, I’ll fill you in on what I actually did on Day 6 so you’ll see why I’ve been too busy to post.  Then, I hurry and record the other two videos so I can be caught up tomorrow.  So without further ado, let me get into it.

Well, if you viewed DAY 5, you noticed that I was kind of bummed out by the events of the day, and even though I ended it by saying that I realized I still had a productive day, I still felt disappointed.  As a result, I wasn’t as focused on Shut Up and Write as I needed to be.  In fact, I was thinking more about my novel. 

Like I’ve already explained in previous videos, Shut Up and Write is my way of summing up the majority of my early years of online writing.  It’s packed with tons and tons of useful information to new online writers.  This is the kind of writing that I love because it’s what I know. 

But it was different with “Experimenting with Murder.  Writing my novel took me out of my comfort zone, and that’s why that’s the work that I’m most proud of, if for no other reason but that.  Since that’s the case, there’s no way that I can allow all the time, effort and hard work I put into writing it to go to waste.    So on Day 6, I spent the day taking a good hard, long look at the book.  In a moment, you can look at the screen and notice what all I did to the book, right after I tell you a little about this novel.

A brief discussion followed, directing viewers to the website where more book details can be found.

http://charmbaker.com/novelinspiration.htm


 Take a moment if you want to read about the characters from Experimenting With Murder

http://charmbaker.com/novelvisual.htm


 You can also click the image and get details on the beautiful island setting of Experimenting With Murder


http://charmbaker.com/novelvisual2.htm


The following show the activities performed on DAY 6, in behalf of the novel:  Experimenting With Murder (Available now – exclusively at Amazon)







If you've been experiencing problems with marketing and selling your ebooks, perhaps some of the same issues could be the reason for low sales.  The only way you'll know is if you go and check it out.