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Future Self-Published blog entries will be available on my website charmbaker.com
Showing posts with label ebook marketing. Show all posts
Showing posts with label ebook marketing. Show all posts

Tuesday, March 29, 2016

eBook Marketing Strategies: Creating Detailed Ads to Promote Your eBook Titles

Creating detailed ad images can be a great way to capture a viewer's attention.

https://www.smashwords.com/profile/view/charmdbaker

eBook marketing strategies are still the primary focus of my daily activities, even though I discontinued the video series.  Since that's the case, what better way to start off the week than by creating some awesome book promotional ads.  I have a lot of automated tweets set to post, thanks to the IFTTT social media tool, but I haven't figured out how to include images yet.  I'm a firm believer in providing textual details, yet keeping things appealing to the eye.  That is why I created the following ad images for each of the ebooks that I am currently promoting.  

Feel free to check them out, and make sure that you're using attractive, detailed ad images to promote your own ebooks.  If you are, don't forget to provide a little purchase information, along with some type of teaser to help viewers want to go and check out the book.  Here is what I designed to go with my Smashwords and Amazon book links.

http://amzn.to/1pPhqko  
The above photo ad will be posted along with an Amazon link for new writers resource, or a Smashwords link to one of the best writing resources online.


 
Readers looking for a good read can pick up this mysterious island adventure at Amazon. You can also pick it up at Smashwords and follow the journey of the four teenagers in the book.  Join them as they race through the jungle searching for answers to the secrets that the island holds.


Amazon readers who are interested in proper produce care can purchase this quick and easy guide. This guide to healthy fruits and vegetables is also available at Smashwords. Buy it and learn how to protect your produce for you and your family.


 
Discover if you truly have toxic or genuine friends when you buy this book at Amazon.  If you prefer the Smashwords copy, no problem. Just purchase this candid relationship guide and see what kind of friends you really have.

 
If you’re looking for a helpful book on developing a positive mental attitude then you should purchase the above title at Smashwords. This book can help with the day-to-day problems of life. It is a valuable how to guide that can also be purchased on Amazon.

Don't Forget to Anchor

Please feel free to follow one or all of the links above and check out the ebook publications mentioned.  If you'll notice, all the above comments contain anchor links, like the type mentioned in a recent ebook marketing strategies blog post that I wrote.  When making your own ad images to promote your ebooks, you will want to include your direct book links if possible.  If not, another great alternative is to use anchor text along with your ad.  If you follow the ebook marketing strategies link provided here, you can learn all about using anchors correctly.  This will help you derive additional benefits from your detailed ads.

Sunday, March 27, 2016

Blog Posting: An Effective eBook Marketing Strategy

Blog posting can be a great way to tell the online community about your new ebook.

https://www.smashwords.com/books/view/283034


Blog posting should not be ruled out if you're looking for an effective way to help market your new ebook.  Only recently, I have learned first-hand how to gain more traffic and views to my newly published ebook:  "Shut Up and Write!".  While I was so busy trying to drive traffic from a series of YouTube videos, I almost didn't realize how my blog stats were suddenly increasing.  I can't give the credit to the videos themselves, because the video views amounted to almost none.  However,I was actually posting the transcripts from the videos in my blog every day, so in a way, the credit really does belong to the video series.

As a result of the added exposure, I've seen some actual pre-orders on my Smashwords book page for "Shut Up and Write".  Although the book won't officially be available to read until April 9, 2016, readers can purchase the book right now on Smashwords and also on Amazon.  

This is only my first time taking advantage of setting up pre-orders, unlike previous times in the past, when I created my other ebooks.  I decided that since the videos take up quite a bit of time to record and provide visual graphics, the time I spend on them could be better served.  For that reason, my former video series will kind of pick up right here.  My blog is as good a place as any, to tell people about my ebooks, both the new and the old ones.  With that in mind, notice what I've done recently with two of my former titles.

TOXIC FRIENDS - eBook

https://www.smashwords.com/books/view/301710


My former relationship book:  "Toxic Friends and Other Friendships" now has a new subtitle.  Instead of calling it a Family & Relationship Guide, I'm calling it:  "A Candid Relationship Guide".  I decided that the second subtitle is more fitting, since the book revolves around friendships (both of the toxic and the genuine kind).  This thought provoking book about the true nature of friends is available at Smashwords and Amazon for only .99 cents.  Get this quick and easy read, and discover if you have toxic or genuine friends.

FRUITS AND VEGGIES - eBook

https://www.smashwords.com/books/view/283034
Another one of my former ebooks was re-released recently with a different cover, and some additional content was added.  This simple little self-help guide offers lots of useful advice on the proper care of fruits and vegetables.  The book was one that I created early in my self-publishing career, after I realized the importance of writing article series.  While it is not one that I market very much, I notice that I still manage to get sales for the book because it deals with such a practical topic.  Since I've upgraded my account status to "Publisher" at Smashwords, I decided to attribute some of my non-writing related non-fiction titles to simply "Just Charm Publishing".  

This year's revision of Quick and Easy Ways to Protect Your Fruits and Veggies includes a little something extra.  At the back of the book, I've added 10 Fruit and Vegetable Smoothie Recipes.  Hopefully, this will give the book even more appeal, and cause readers to want to buy it.  Make sure you're doing the right thing to protect your fruits and veggies.

Please take some time to visit any of my author pages and find a good ebook to purchase.  Thanks in advance for your support.


Wednesday, March 23, 2016

eBook Marketing: Promoting One eBook Effectively Can Benefit Your Other eBook Titles

eBook marketing and publishing issues are all connected, just like the related activities.

https://youtube.com/watch?v=2dwPle5YQSg

The number of marketing activities for Day 5 of the this series turned out to be far less than I originally planned, but the day still turned out to be productive.

This was the day that I came to realize how very important this video series is to me, and not in just one specific way.  So far, since starting this series, I've begun to take a  nice hard look at all of my current self-published titles.  After being far removed from the writing of those books for several years, it is much easier to be more objective about things.  While I don't believe there are flaws in the actual writing, I'm wondering if maybe my novel may need to be reassembled.  I've had an idea in mind for a while, and this video series has got me thinking seriously about following through on it.

I'll definitely keep the blog up-to-date with this particular idea, as well as any other thoughts related to the previously published ebooks.  I'm hoping to make some modifications that will prove to be effective, and I don't think it will take that long.  Until then, here is a brief rundown on my Day 5 ebook marketing activities. 

eBook Marketing Strategies 
video series. TRANSCRIPT Summary

Greetings YouTube followers and viewers.  This is Day 5 of the eBook Marketing Strategies video series.

Even though this is Day 5, I’m actually posting the video a day late.  I got behind yesterday because I was busy creating another video about problems with self-publishing your ebooks

The video took all day to script and record – the wifi was in and out, and I checked the stats on my blog, videos and website but there were no significant changes.  At first I felt disgusted because I had planned a full day of marketing activities and all I did was create an off topic video that I didn’t even get a chance to post.  Then later that night, as I gave it a lot of thought, I realized that the video about ebook publishing problems is just as important as the ebook marketing series.  Not only are they inter-related, but if it weren’t for the video marketing series, I would not have realized what the flaws were with my ebooks.

I told myself to stop worrying about posting my video on schedule for my “imagined” video viewers.  This series is for me to have a check and balance system in place and so I can improve my ebook marketing skills – for all my books!

Now, my main objective is to actually perform some type of marketing activities every day, and not worry so much about giving a blow by blow in the video.  The important thing is that I keep up with what I’m doing and why.  Sharing the details is just an insignificant part of the process.

I have tons of marketing activities scheduled for the week, including popping over to the Scrawl website and taking the required action so I can submit a book excerpt.

At the end of the day, the most important thing that I can do in this video series is to report not just my activities, but how I feel about what I’m doing.  This kind of constructive venting will help me to stay committed to posting on a regular basis. 

As always – you can find a summary, if not the full transcript of today’s video on my blog.  Feel free to visit the website and join my email if you want to get in on any of the ebook specials I’m currently running.

Be sure to visit me on SOCIAL MEDIA and wherever you see the name Charm Baker or Shut Up and Write!

Until tomorrow
Thanks for listening